Information Communication Technologies and Globalization of


  • Tytuł: Information Communication Technologies and Globalization of
  • Autor: D. Rajagopal
  • Wydawnictwo: Idea Group Publishing
  • Data wydania: 2009
  • Słowa kluczowe:
  • Kategorie: telekomunikacja / telecommunications
  • ISBN: 978-1-60566-248-0
  • Opis: Examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. This book discusses strategy implications for managers that optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.

    • Kup książkę: Information Communication Technologies and Globalization of


    Information Communication Technologies and Globalization of - D. Rajagopal

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